Omnichannel consists in creating a valuable relationship and/or experience between a brand or company and a customer, through the different communication channels available: email, website, physical store, etc.
Using omnichannel strategies allows retailers to obtain quality information about their customers and thus maximize their sales.
The adoption of the Omnichannel allows to expand the market of action: betting on the digital world and the physical store. Online commerce and marketplaces become an opportunity to broaden horizons and present new business opportunities. Having a physical store linked to an ecommerce increases the sales of the sector, one depends and complements the other.